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Our Mission

Masato aspires to be known by every car, every owner, and every enthusiast on the East Coast. 

We here at Masato love cars. Plain and simple. Cars, Bikes, Planes, Boats, and engineering and hard work to make them as personalized as possible. That's the wonderful thing about this passion - not one person, not one build, and not one member is the same. Masato strives to bring back collective individuality to the Motor-Lovers culture. With that, we have some plans in mind that we aim to do - to become an Empire for those who love these machines. Let us do the work for you - wherever you are. Coming soon. 

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Roadmap

Beginnings

We began in the small city of Keene, New Hampshire as Refined Radiance Detailing. The founder, Ethan, has always had a passion for cars and machines ever since he was little and his neighbor took him for a ride in his BMW Z4 (E89, for you nerds out there). He would wash his father's and mother's car with him, until he was gifted a car of his own, his red 2017 Volvo S60 Inscription. He pampered that vehicle until he decided to take his skills to market, giving Keene and the surrounding areas his best and most detailed work. 

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Refined Radiance Detailing

Refined Radiance Detailing was born into reality in the Summer of 2024. Ethan realized that there was a severe lack of quality surrounding other detailers within the area which he had worked for. Thinking the gap between these premium but affordable prices and quality work was Refined Radiance Detailing. Ethan scaled it out a good bit before heading off to college. In the summer of 25', he started pushing more. His skill set widened, his mind as well, and realizing there is more out there than just detailing, he wanted to incorporate car culture in his work. 

RRD became a distributor for one of the most well known car care brands in the world, GYEON Quartz. With this, Ethan could market a brand that many in the machine scene were familiar with. So with this expansion needed, Ethan set his sights on broader things.

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Masato's Beginning

Masato got its beginnings when Ethan knew something had to change within the vehicle and motor industry. Something was wrong... more and more cars, bland, not eye popping, and increasingly so. Whatever happened to wanting to personalize your car with cool paint, decals, aerodynamics, and engine upgrades? This is just one step of trying to save a dying culture as more and more laws get passed ruling out car culture - and here is where Masato takes its stand. 

Stay tuned for what Masato has to offer. Our list of services is ever expanding, and if you are wondering if we offer something, do not hesitate to reach out. 

Meet The Masato Team

Get in touch or visit us today.

Contact us with the form below or give us a call/shoot us an email.

Reach Out Anytime and we will get back to you as soon as we can. 

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